‘Percy Jackson’ Was Disney’s Top Most-Watched Show of 2024, Pulling in 3 Billion Minutes

The entertainment world had a challenging 2024, with TV production still struggling to recover from the disruptions caused by the WGA and SAG-AFTRA strikes. Luminate’s latest report highlights just how much the industry is still feeling the impact, with fewer shows and episodes being produced than ever before.

However, Percy Jackson and the Olympians stood out as Disney+’s biggest win of the year, racking up over 3 billion minutes viewed.

The streaming giant faced a tough year otherwise, with major franchises like Marvel and Star Wars falling short of expectations. Marvel’s Agatha All Along and Echo couldn’t match earlier series, while The Lord of the Rings: The Rings of Power on Prime Video saw a 60% drop compared to its first season.

Despite this, franchises like these were still the top performers for platforms like Disney+, showing how much weight they carry, even when underwhelming.

Production-wise, streaming platforms are still cutting back. Netflix, which remains the top player in the TV world, produced 22% fewer U.S.-based series in 2024 than in 2022.

Broadcast TV, surprisingly, bounced back faster than cable and streaming, growing 25% year-over-year as networks rushed to air new episodes early. Cable fared the worst, with a 15% drop in original series due to shrinking audiences. The overall number of TV episodes and programming hours continues to decline.

Still, some bright spots emerged. Taylor Sheridan’s Landman and Tulsa King had huge viewership numbers, and Netflix held strong, showing its ability to capture global attention. But at Disney+, it was Percy Jackson that proved the biggest hit, cementing its place as a must-watch series and a rare win for the platform.

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