‘Agatha All Along’ Breaks Unique Viewership Record at Marvel Studios, Unmatched by Any Other MCU Show

‘Agatha All Along’ premiered more than two weeks ago with its first two episodes. Initial reactions to the show were mixed, but both the audience and critic scores have since stabilized, earning it a certified fresh rating on Rotten Tomatoes.

Despite facing review-bombing on IMDb, the show attracted an impressive 9.3 million views on Disney+ within its first seven days of streaming. While the data may not be entirely precise, it serves as a solid indicator of the show’s overall popularity.

The show has apparently, according to Marvel Studios exec Brad Winderbaum managed to set one more little-talked about record. Winderbaum spoke to Variety and claimed that ‘Agatha All Along’ has the continuation rate of any Marvel show. He did not elaborate on the numbers, however.

The continuation rate in the context of television shows refers to the percentage of viewers who continue watching a series from one episode to the next. It measures how many people who watched an initial episode (or episodes) stick around to watch subsequent episodes.

Winderbaum also confirmed that ‘Agatha All Along’ was the cheapest production yet, cheaper even than ‘Hawkeye’ spinoff, ‘Echo,’ which cost around $40M to make:

I can tell you it’s our least expensive show, and I think that was by design. We are looking to make these shows for a responsible cost. Frankly, it gives us a little bit more freedom creatively when we can bring them in at a reasonable budget. Like [“Agatha All Along”], for example, the show has minimal CG, way less than we’ve ever done before. It’s mostly practical effects, and I think you can feel it in the show.

Source: Variety

‘Agatha All Along’ might not have a massive viewership base, but both the continuation rate and low budget are positive. Having invested little in the show, there’s significantly less pressure for the show itself to deliver mind-blowing monetary results. The complete opposite of ‘The Acolyte,’ which found itself in a similar position with low viewership and eye-watering production costs standing at $160M.

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