Netflix Commits $1 Billion to Mexico’s Film Industry in Major 4-Year Investment

Netflix is making a major investment in Mexico’s film and TV industry. Co-CEO Ted Sarandos announced that the streaming giant will spend $1 billion in the country over the next four years. This commitment, revealed during a press conference with Mexican President Claudia Sheinbaum, is aimed at strengthening the local audiovisual industry and creating new opportunities.

“It is great to be back in Mexico City. Every time I come here, I’m amazed by the blend of the old and the new — between history and modern culture,” Sarandos said. “It’s inspiring. And it helps explain why there’s always been so much creativity in Mexico — from art and food to literature, architecture and, of course, storytelling.”

Since arriving in Mexico in 2011, Netflix has played a huge role in the country’s entertainment scene. It launched its first international series, Club de Cuervos, in Mexico, setting the stage for more local productions. The platform has also helped bring global recognition to Mexican storytelling with hits like Roma, The House of Flowers, and Guillermo del Toro’s Pinocchio, which included work from Guadalajara’s Taller de Chucho studio.

As part of this new investment, Netflix is also contributing $2 million to the historic Churubusco Studios, a legendary film site in Mexico. Additionally, the company continues to support programs that help diverse and emerging filmmakers break into the industry. “Together with our government and industry partners, we’ll also keep funding programs that help diverse and creative talent behind the camera break into entertainment,” Sarandos said.

Netflix’s impact goes beyond entertainment. A study with the Inter-American Development Bank found that Mexico’s audiovisual industry contributes $3 billion to the economy each year, with a ripple effect that benefits tourism, construction, and other sectors.

“President Sheinbaum, at Netflix, we share your vision of a vibrant, prosperous Mexico full of growth and opportunity. And we want to play our part in making it a reality,” Sarandos said.

With this new investment, Netflix is deepening its commitment to Mexico, expanding production across the country, and continuing to bring Mexican stories to audiences worldwide.

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