Netflix’s Latest Engagement Report Shows What’s Truly Driving Views

Netflix just dropped its Engagement Report for the second half of 2024, revealing how people spent their time watching movies and shows. From July to December, members watched over 94 billion hours, marking a 5% increase from the previous year. This shows a solid rise in interest, and it’s clear that the more people enjoy what’s on the platform, the more they keep coming back.

One standout is Squid Game Season 2, which premiered just six days before the year ended. Despite the short time frame, it became the most-watched series, with 87 million views. But, it’s important to note that even big hits like this make up only a tiny fraction—less than 1%—of total viewing time.

Another trend we’re seeing is the growing popularity of animated films. A full 10 of the top 25 films were animated, including favorites like Dr. Seuss’ The Grinch (67M views), Trolls Band Together (61M), and Sing (58M). These films kept viewers hooked, especially during the second half of the year.

True crime is still holding strong, with shows like The Menendez Brothers (39M), American Murder: Laci Peterson (37M), and Worst Ex Ever (26M) keeping people engaged.

We also saw an increasing number of non-English shows taking the lead, making up about a third of all views. Shows like La Palma from Norway (52M) and The Accident from Mexico (41M) caught a lot of attention, along with others from France, Germany, Brazil, and Colombia.

Asia made a strong impact too, with hits like Tokyo Swindlers (12M) and Jujutsu Kaisen (8M) from Japan, Officer Black Belt (40M) from South Korea, and Maharaja (25M) from India getting major views.

Have something to add? Let us know in the comments below!